Strategies for Success: GreenGlow

Tobin Ayres
Last Update February 25, 2024
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Strategies for Success: GreenGlow


Strategies for success GreenGlow SV B2.pdf
Size: 657.91 KB
Strategies for success GreenGlow TV B2.pdf
Size: 657.86 KB

🌟 Dive into the exciting world of business with our engaging ESL lesson featuring GreenGlow, a premium subscription-based company specializing in eco-friendly beauty and skincare products! πŸŒΏπŸ’„

In this lesson designed for B2 level students, teachers will discover ready-to-use teaching material focused on essential business concepts and strategies. Students will explore topics such as entrepreneurship, consumer behavior, customer satisfaction, marketing strategies, and more, all while learning English in a dynamic and interactive way. πŸ’ΌπŸ“ˆ

The lesson begins with a warm-up discussion about the qualities of successful entrepreneurs and the evolution of consumer behavior in the digital age. Students will then analyze GreenGlow’s business model and brand values, discussing the alignment with current consumer preferences for eco-friendly and ethical products. πŸŒπŸ’š

Next, students will engage in a roleplay activity where they step into the shoes of GreenGlow’s management team. Working collaboratively in pairs or groups, they will strategize and present their plans for marketing, organizational structure, business models, scaling strategies, customer support, and loyalty initiatives. πŸ€πŸ“Š

To reinforce language skills, students will complete an advanced prepositions exercise, practicing usage in context. Finally, they will craft sentences using the prepositions from the exercise, applying their newfound knowledge creatively. πŸ“πŸ§ 

This lesson is perfect for ESL teachers seeking comprehensive and engaging teaching material to enhance their students’ language proficiency while exploring real-world business scenarios! πŸš€πŸ“š


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